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Privacy Policy

Last updated: February 2026

Who we are

This website is operated by ELF Technologies Limited, a company registered in England and Wales (Company No. 13459388), with its registered office at 65 London Wall, London, EC2M 5TU.

What data we collect

We collect only your email address when you voluntarily subscribe to our newsletter or provide it to download a publication.

We do not collect any other personal data, use cookies for tracking, or employ analytics services.

Why we collect it

We use your email address solely to send you occasional articles, reports, and publications. The legal basis for this processing is your consent (Article 6(1)(a) of the UK GDPR), which you give when you submit your email address.

How we store your data

Your email address is stored and processed by Buttondown, a third-party email service provider based in the United States. Buttondown acts as a data processor on our behalf. You can review their privacy practices on their website.

Data retention

We retain your email address for as long as you remain subscribed. When you unsubscribe, your data is deleted from our mailing list.

Your rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Rectify any inaccurate data
  • Request erasure of your data
  • Withdraw your consent at any time by unsubscribing
  • Lodge a complaint with the Information Commissioner's Office (ICO)

You can unsubscribe from any email we send by clicking the unsubscribe link at the bottom of the message.

Contact

For any data-related requests or questions, please contact us at: info@elf-technologies.io